These people are used to being waited on, hand and foot, and getting their way, on a level that will actually blow your mind!
I remember once walking through the Mandalay Bay with Vince and "his entourage" after we arrived in Vegas from being in LA all day at a photo shoot. He wanted to dine at a specific restaurant that was closing down. And the restaurant literally reopened back up for him. Now, most people would think this was cool. But I was like, 'Hey, these people are exhausted. They just want to get off work, go home to their families, call it a day"...BUT NO...Vince wanted to eat there, so everyone from the cooks, to the chef, to the a large part of the wait staff, to the management, all stayed to wait on us.
Politicians are no different. I've worked for some of the biggest and best of them, and let me tell you, they're almost more annoying because they come with actual power, not just influence. They want what they want when they want it.
The only politician I've ever worked for (in a long list of many) that was actually KIND was Governor Kitzhaber of Oregon. He was thoughtful, open to suggestions, spoke kindly to everyone, considerate of everyone, didn't abuse alcohol (in fact, I've never even seen him drink)...truly as nice as they come. But he was a rare bird in the world of power and influence.
Usually if someone has power and influence, they flaunt it. They use it. They abuse it. They take advantage of it. They hoard it. They hold it over you. They beat you down with it. UGH.
So before you decide that "working with famous people sounds like OMG so much fun"...think again.
Imagine first whether or not you could withstand the ability to babysit drunk adult toddlers all day long, and be forced to capitulate to their every ridiculous demand...and if that's a "yes", than SURE: That's the job for you. Otherwise, move on. And be thankful that you haven't been called to be in the presence of his majesty...the famous douche canoe!
1. It's a career you can do from anywhere in the world. Quite literally! I can't even express how nice it is to actually not have to consider your employment when you're thinking about traveling. You can do this job from anywhere. I've honestly sat next to the Caribbean Sea and worked all day long, in the Caribbean sun, while making money. Oh...the joys of having a career that allows you to travel and explore life. Need I say more?
2. There's not a lot of good ones. So if you're willing to dedicate your time to truly learning how to be a highly skilled one, you'll soon be a highly paid one!
3. There are many facets to digital marketing and you can choose which one interests you the most, and specialize in any field you'd like. It's like the medical industry. You don't have to work in oncology and just revive businesses with cancer.
1. If you're reading this blog it's because you're thinking about switching careers anyway. Let's be honest. No one who was extremely happy with what they're currently doing would even bother reading this. SO PAY ATTENTION TO THAT! LIFE IS TOO SHORT TO WAKE UP EVERY DAY AND GO TO A JOB YOU HATE! Blah blah.
10 Signs Your Social Media Consultant Has NO CLUE What They're Doing! HILARIOUS BUT TRUE STATEMENTS by Kristy Sinsara
"I've tried using Social Media, but it doesn't really work for me."
If I had a dollar for every time I heard a business owner say this I'd seriously be rich!
What this usually means is either they personally have no idea what they're doing, so they just gave up, or (more likely than not) they've hired a social media consultant who has no idea what they're doing, so they've determined that social media platforms aren't the right move for building or expanding their business.
I don't care who you are or what type of business you're in. SOCIAL MEDIA WORKS for everyone who knows what they're doing!
SOCIAL MEDIA PLATFORMS are the largest platform you can have, there's no other stage in the entire world as large as a social media platform stage, but you must know how to work it!
So, if you're a business owner who has hired a consultant and you're not entirely sure that they're entirely sure of what they're doing, here's some tips for you to be on the look out for.
1. If they aren't posting diverse content, they don't know what they're doing.
Social Media algorithms change often. However, one undeniable, unchanging reality within all of them is the need for "diversity in content". If your social media consultant continues to post the same "type" of content over and over and over (as if beating your customers over the head with the same reality is somehow going to change their minds), it's probably because they don't understand the need for diversity in posting. This means you can't just post copy, or pictures with copy over and over. You must post a variety of content; such as links, videos, copy, pictures, shares, etc. It's literally imperative to even show up in Newsfeeds on Facebook these days...even if you're paying to boost posts.
2. If your engagements aren't steadily increasing, they don't know what they're doing.
Don't be crazy and think that overnight your social media engagements should skyrocket to the moon just because you've hired a consultant to manage your pages. However, you absolutely should have an undeniable trend of increasing traffic from your social media platforms upwards. Slow increases are better because they help sustain a higher engagement rate per algorithm. I don't care how slow it's trending upward, as long as your traffic is increasing. If your arrows aren't steadily moving upwards, more likely than not, your consultant doesn't know what they're doing.
3. If they're cross posting on all of your social media platforms, they don't know what they're doing.
This is the laziest way to work as a consultant. Creating a post on Facebook and sharing it on all other platforms. It's lazy, and a sign that your consultant has no clue how to crowdsource, target audiences, run sufficient campaigns; or is even being mindful of your audience at all. If you have a consultant who is cross posting on all of your platforms, I'd be checking their pulse! I'll bet they're using platform management software, which is literally as lazy as it gets. I mean, seriously, it's the equivalent of your dog lying on the kitchen floor and you scooting his water bowl over to him because he refuses to get up just to take a drink.
4. If they're purchasing Facebook ads and sponsorships, they don't know what they're doing.
Without looking, tell me exactly what ads are on the side of your Facebook page right now. I'll bet you don't know. Just like I wouldn't know. Because we are all psychologically trained now to NOT look at ads. Period. If your consultant is wasting your money on social media ads, you're not only wasting your money on advertising, you're wasting your money on them!
5. If they aren't offering you a breakdown of your social media platform insights and SEO analytics, they have no idea what they're doing. All worthy consultants offer their clients a monthly breakdown of their analytics and insights. It's part of their job, or at least it should be. If your consultant isn't doing this, hire someone who knows how. That which gets measured, gets improved. It's #1 rule in business development!
6. If they're not targeting a specific market, or driving market campaigns, they have no idea what they're doing. If every single one of your posts on Facebook look like they're targeting...UM...no one in particular... and just being directed towards a "general audience", trust me, your consultant is clueless when it comes to how to run direct market campaigns, which is essential for business building.
7. If you're not receiving a sustainable ROI for your investments, they don't know what they're doing.
Social Media posts all must have a direct action (call to action) within them. Usually a good post will lead someone to a website for an actual call to action. However, this isn't always necessary (or good, for that matter). However, all posts should have a call to action for engagement, at the very least! This means your posts can't be all about your product or your service.
8. If they aren't offering you suggestions for future target campaigns and creatively thinking about how to build or expand your online empire, they have no idea what they're doing. If your consultant isn't being creative about where you go from here. They're probably clueless as to the answer to this question. I used to offer my clients what I called a "Road Map" of success. It was literally a professional map with social media breakdowns, and I'd show them where they currently were (insights analytics, etc) and a detailed explanation of how I was going to get to where we were going. Visual goal setting. Road mapping. Branding and Boarding. ALL essential for business development on social media platforms.
9. If they're listening to your suggestions on what they should be doing, they have no idea what they're doing. Hey, no offense, but you're all clueless when it comes to understanding how to build your own businesses on social media. In the same way that you wouldn't offer a doctor suggestions on how to preform a surgery, a worthy consultant wouldn't listen to your uninformed and uneducated ideas on what you think will work. They can see what's working, and what's not working. Your help or suggestions aren't necessary. Can you imagine a doctor telling you what he thinks you need surgically, and you offering him suggestions on how to better perform that surgery, and then he actually takes your advice? How confident would you actually be in that doctor? Come on now.
10. If they're reading this and getting pissed off, they have no idea what they're doing! I piss a lot of consultants off when I speak this candidly and directly. But, hey, if they knew what they were doing they'd be loving this article, not hating it. Fire them! And hire someone who thinks it's brilliant and wildly informative! :) A good consultant would read this and think, "I'm going to share this with my boss to prove I know what I'm doing." They wouldn't be getting pissed off.
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